I was on-site with one of my current clients, an instantly recognized leader in insurance. The cube my team was using for the day was a typical 'hotel cube' given to traveling consultants. As we cleared the desk to do some work, I noticed a snappy little publication covered in 3-D graphics. The purpose of the document seemed to communicate the virtues of finding defects early, as opposed to late in the software develolpment process.
The priceless comment from one of my senior team members was something like "...everybody knows that, but nobody does anything about it..."